
BEHAVIORAL ENGINEERING
Behavioral Engineering, as discussed and used in our work with organizations, has deep roots in the works of such great thinkers as B.F. Skinner and Thomas Gilbert. From these gentlemen, Gilbert's famed Behavioral Engineering Model (BEM) is our go-to tool when determining the gap in performance. The BEM allows us to review potential issues related to managing expectations, training, or lack of training, incentives, and motivations, to name a few. Detailed analyses of these parts within the BEM help to discover potential gaps in performance. Once determined, we can begin the process of offering the necessary tools to fill the gap in performance and restore the organization's focus on success.

BEHAVIORAL ENGINEERING
Watson wrote in 1924 "Behaviorism ... holds that the subject matter of human psychology is the behavior of the human being. Behaviorism claims that consciousness is neither a definite nor a usable concept."

BEHAVIORAL ENGINEERING
"The behavior of the individual has been shaped according to revelations of 'good conduct' never as the result of experimental study".
— B.F SKINNER, "WALDEN TWO"